- 23 July, Chennai
“I believe in truthfulness in my work and
kindness to the people which makes my life beautiful.” says Elanir Ismael who
sells tender coconuts for Rs.20. Elanir Ismael started selling tender coconuts
using tricycle in Ashok Nagar and today he is one of the biggest distributors
of tender coconuts in the city.
In Chennai city we can get a
tender coconut not less than Rs.40. Although the famous seller Mr.Jayakumar, Owner
of Chennai Elanir sold tender coconuts for Rs.18 they moved to Rs.28 due to the
high demand. But Ismaeel continues to sell tender coconuts for Rs.20
When I asked how he could sell
Tender coconuts for a cheaper price, He said, “I buy coconuts from the gardens
of Pondicherry, Pollachi and Theni. I don’t want to make more money using the
high demand in summer and so sell it cheap for the happiness of people.”
Today he holds a small market
plaza at Nerkundram selling coconuts and Tender coconuts at a wholesale price.
People regularly come and pick up tender coconuts for their family.
The boy who worked at the shop
cut and gave me a tender coconut saying, “Drink with your mouth so that you can
feel the tenderness and the full taste of it.” It actually worked; I could have
delicious coconut water and eat the sweetest pieces of tender coconut.
Ismael’s father had started this
tender coconut business at Ashok Nagar and Ismael handed it over to his son
Anwar. This counts to the third generation working on the same business.
The doctors advise to drink tender
coconuts to prevent and heal sicknesses. Tender coconut also keeps our body
cool and hydrated. But it is hard to find such genuine persons selling tender
coconuts at a cheap price.
-
Johnpaul
MJ
Online Media, UNOM
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