People’s craziness over buying clothes for cheap price

                -Johnpaul, Chennai

              People went crazy as the Diwali offer opened at Suxus men’s wear.  Thousands of people flocked to a cloth-store at Annanagar near Koyambedu to buy cheaper clothes.

               

Suxus Company brought the Men’s wear store opposite to VR mall, Annanagar in August. They have stores in Coimbatore, Madurai, and Kanchipuram and now they opened it in Chennai. The shop has nearly 30 workers and 5 security guards. They have always two policemen assisting to control the crowd and watch over pickpockets.

            They sell Shirts, Jeans, T-shirts and Lowers brought from various parts of India. The clothes are dumped in cotton boxes and hungover people’s shoulders as there was not enough space to showcase them. The clothes were in good branded condition and costs from 30 to 399.

             People were crazy about collecting clothes and they were not even looking at the quality of the clothes. Everyone’s eye was first on the size and later on the price tag. “I took nearly 10 T-shirts and a few pants. It would cost me Rs.10k and here I could get it for Rs.2.4k.” said a youth who mounted all that and posed awkwardly.

           

The shop didn’t have a space to walk around and people were sweating. There were six counters at the billing and hundreds of them waiting in the row. There is a two-wheeler parking and that with a single pathway used for entry and exit. This made the crowd in no way tired of buying clothes and the crowd has not reduced from the time it was introduced.

            The shop uses social media to promote their advertisements and offers. They made a huge come back through Facebook with the quote “T-Shirt for Rs.30”. ‘This is insane and I don’t need clothes, I have enough and more, young people go crazy about buying cheap items without knowing the business tactics’ said Mr. Oxide the security guard.